A new VR study finds that virtual Reality appears to be capturing the hearts and minds of, well everyone!
A new study by Market Intelligence Firm Greenlight VR found that 71% of consumers think brands using VR are “forward thinking and modern”.
- 53% of customers said they would be more likely to purchase from a brand who used virtual reality vs. one who did not
- 68% of people who have not used the technology were interested in doing so
The report predicted that by 2020, 37 million people in the USA alone would own a VR headset, and that would rise to 136 million by 2025.
Commenting on the study, Steve Marshall (Greenlight VR’s head of research) stated:
“We’re seeing specific VR activities have unique emotional footprints, offering fascinating insights for those who are considering their VR strategies. “For example, among our sample, watching a live broadcast event in virtual reality generates significantly higher ratings of positive emotions such as ‘happy’ and ‘energetic’ when compared with playing a VR video game,” Marshall said.