UTS VR

UNIVERSITY OF TECHNOLOGY SYDNEY

Marketing & Sales   |   Activations   |   VR Application   |   360º Media
Objective
  • Increase student enrolment
  • Showcase UTS’ incredible facilities
  • Generate leads at education expos and open days
Execution
  • Created an on-site activation promoting immersive VR tour
  • UTS branded “Cardboard” headset take-aways
  • Content embodies the university’s brand values
  • “Cardboard” take-away allowed prospective students to share VR experience with parents
  • 360° videos uploaded on social media for broader engagement
  • VR App distributed to Top 5 Chinese app stores
Results
  • Increased student enrollments
  • Established UTS with clear point of difference
  • UTS has commissioned additional VR video content
  • New features can be continuously added to the VR app
  • VR is now a vital part of UTS’ lead generation and marketing activity

UTS International worked with the excellent team at StartVR, to produce an app and four videos to promote our university to our future international students. The team were all professional, throughout the whole project, discussing our needs and goals, scripting and filming videos and editing the footage to showcase UTS to our  target audiences.

In the international student recruitment arena, there are so many options available to prospective students. The UTS VR experience has given us a clear point of difference, that has resonated with our future students. It gives prospective students a first-hand experience into our campus and surroundings, despite them being so far from our campus.

The UTS VR app allows us to present the campus and facilities of University of Technology Sydney in an innovative light that captures the vibrancy of student life at UTS. Utilising virtual reality reflects the ethos of the UTS, as a dynamic and forward-thinking institution.

We look forward to expanding our VR video collection with Start VR over the coming years and recommend them to any organisation looking for a dynamic and professional team to meet their VR needs.

Mychel and Claire

UTS International, University of Technology Sydney

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