The Woolmark Company
Marketing & Sales | Activations | VR Application | 360º Media
- To showcase the Woolmark brand: from Farm to Fashion.
- Create an app with 3 immersive 360° experiences.
- Highlight Woolmark’s education, collaboration or innovation.
- Allow for continuous app updates to feature the latest design and textile trends.
- Tailored Startgate app allows new content to be continuously added.
- The app features an interactive fly-out sales window.
- The app also includes a 360° fashion interactive.
- The 360° fashion showcases Woolmark’s designs and textiles.
- The app also features cinematic VR shot in rural Australia.
- National Geographic premiered a teaser of the app in January.