Sculpture by the Sea VR

Sculpture by the Sea

Activations   |   360º Media
Objective
  • To create an on-site VR activation experience
  • Highlight the beauty of the sculptures and the location
  • Showcase Sculpture by the Sea from a new perspective
  • Generate excitement for the exhibition
  • Create 360° content for digital and social channels
Execution
  • Captured drone footage of the Bondi to Tamarama coastline
  • Created photogrammetry of five sculptures
  • The photogrammetry models were built into Vive roomscale
  • A VR activation space was built in a shipping container
  • A booking system was set up on the Start VR website
  • The 360° videos were shared on social media channels
Results
  • Despite poor weather, the booth was busy every day
  • The activation brought VR to school groups and older people
  • VR allowed the temporary event to be relievable
  • The activation diversified the traditional Sculptures audience
  • Over 500 people visited the activation
  • Social content reached 9,819 people; 769 directly engaging

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