Qantas VR


Sales & Marketing   |   Activations   |  VR Application    |   360° Media
  • Generate increased ticket sales
  • Showcase Australian locations
  • Connect these locations with flying with Qantas
  • VR content presented via branded cardboard units
  • Cardboard units distributed at on-site activations
  • PR positioning Qantas as premiere Australian Airline
  • “Book Now” functionality linked to content
  • Using Start VR’s proprietary Startgate app
  • Generated increased “Book Now” enquires
  • Created a clear point of difference: Qantas vs. competitors
  • Created a self-contained app for Qantas to publish content
  • All Qantas’ VR & 360° content now held in one place
  • The response has exceeded Qantas’ expectations
  • Start VR commissioned to produce additional VR content

“Our aim with the new virtual reality app is to connect with travellers by showcasing parts of Australia they may not be familiar with. Customers loved our trial of VR headsets last year, but we wanted to take it to another level and make it more accessible. Anyone with an iPhone or Android phone can take a virtual tour of Kakadu National Park, for instance, then book a flight directly from the app and see it in person.”

Olivia Wirth

Qantas Group Executive, Qantas

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