Pernod Ricard Winemakers VR

ST HUGOS + BRANCOTT WINE

SALES & MARKETING   |   Activations   |   VR Application   |   360º Media
Objective
  • To showcase Pernod Ricard’s acclaimed wines
  • Increase awareness of Brancott and St. Hugo’s
  • Create an app for use at the vineyard and in the app store 
  • Generate wine sales through in-app purchases
  • Build a premium “1-to-1” and “1-to-many” sales activation.
Results
  • VR activation used in Australian, UK and US territories
  • Real-world winetastings feature Brancott’s VR winemaker
  • Increased premium sales of St. Hugo’s as a B2B tool
  • Generated increased knowledge of Brancott’s range
  • Increased internal Pernod Ricard team knowledge
Execution
  • Included an interactive menu to engage audiences
  • Featured a customised ‘taste mode’, allowing sales teams to promote individual brands
  • St. Hugo’s content showcased its premium quality
  • App menu highlighted the diversity of the Brancott range
  • Cut dedicated 360° video content for social channels to generate scale
  • Delivered via Start VR’s proprietary Startgate app

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