Jurlique: Come to Life

Project Description

Jurlique are world renowned for the quality and care they put into their hand crafted beauty products. So when Jurlique wanted to share the experience of visiting their Adelaide farm, described as ‘the purest place on Earth’, 360 degree virtual reality was the perfect solution.

Working with leading brand agency, Eight Steps West, we took on the challenge of capturing their biodynamic processes and dawn to dusk magnificence of this incredible place.

Three days on location pulling out all the stops with drones, shooting on tractors and battling the mid-summer sun, we are as proud of the finished film as everybody involved.

The 22nd annual CEW Beauty Insider Awards in May 2016 saw StartVR’s 360 Jurlique experience receive the The Earth Loving (Eco) Beauty Award. Based upon principles promoted by The Natural Step, the award recognises a brand’s initiative and progress toward the goal of sustainability.

Project Details

Client
Eight Steps West

Jurlique Beauty Insider Award 2016

The Response

Jurlique’s 360 VR short was delivered to rapturous applause at their annual brand conference using the Oculus Rift and Samsung Gear VR, then distributed through Google Cardboard for the wider global team.

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