360° motor show
Activation | Marketing & Sales | 360° media
- Epitomise Hyundai’s brand spirit of “Feel the feeling” for the world premiere of Hyundai’s all-new i30 Fastback N at the 2018 Paris Motor Show.
- Motor show attendees experienced a fun and visceral activation which was widely discussed in press and media.
An immersive projection driving experience transporting viewers through the streets of Paris and famous french touring roads.
270° video footage synchronised with a rotating stage and dynamic lighting.
By the numbers; 3 days, 40 laps around Paris, 30 laps around the Arc de Triomphe, 200km through the French Alps and 40 mins of 360° stereo video in 8k
~ Thomas Schemera, Head of