360° motor show

Hyundai

Activation   |   Marketing & Sales   |   360° media
Objective
  • Epitomise Hyundai’s brand  spirit of “Feel the feeling” for the world premiere of Hyundai’s all-new i30 Fastback N at the 2018 Paris Motor Show.

 

Results
  • Motor show attendees experienced a fun and visceral activation which was widely discussed in press and media.
Execution
  • An immersive projection driving experience transporting viewers through the streets of Paris and famous french touring roads.

  • 270° video footage synchronised with a rotating stage and dynamic lighting.

  • By the numbers; 3 days, 40 laps around Paris, 30 laps around the Arc de Triomphe, 200km through the French Alps and 40 mins of 360° stereo video in 8k

A high performance car is not a rational thing, it’s rather more an emotion thing. That’s why our core claim is Feel the Fun. We are selling emotions, we are spreading joy, we are trying to reach the hearts of our customers

~ Thomas Schemera, Head of High Performance Vehicle & Motorsport Division, Hyundai Motor Group

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