The Battle of Hamel in virtual reality

Australian War Memorial

Activation   |   Training   |   VR Application

Be transported back to 1918 and the battlefields of Le Hamel, France in this free and historically accurate digital experience at the Australian War Memorial.

Objective
  • A ten minute cinematic, interactive experience, coinciding with centenary of WWI’s Battle of Hamel.
  • Educational experience designed for audiences of all ages
  • Synchronised theatre experience delivered to 100x VR devices simultaneously

 

Results
  • Launched successfully on 22nd June 2018
  • Extensive and positive press coverage
  • World first, large-scale, synchronised VR experience for Oculus Go
  • 250 audience members daily
  • Seen by 7000 visitors at the Australian War Memorial
Execution
  • On-site activation and training
  • Custom Oculus Go application launcher
  • Customised interactive Startgate application, including “Cinema Control Mode” server
  • Live heat map analytics reporting
  • Bulging interactive narrative; users choose between Infantry, Tank or Airman
  • Content incorporates archival footage with latest VR production methods
  • Art direction inspired by paintings and artefacts at the AWM
  • Theatrical stereo system synchronised with audience experience for heightened

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