Nutricia Toddlers

Aptamil VR

360º Video Production   |   Virtual Reality   |   App Design

OBJECTIVE
  • Distinguish Danone Nutricia from industry competitors
  • Competitors failed to uphold basic health and safety
  • Prove Danone’s dedication to safety and research
  • Find an innovative way to engage the Chinese market
RESULTS
  • Unique experience made Aptamil stand out to Chinese shoppers
  • Message fed into the core branding of the product
  • Increased trust
  • Increased sales in a rapidly growing Chinese market

EXECUTION
  • Start VR proposed a “source to shelf” story
  • The story demookanstrated the purity of the Aptamil range.
  • An immersive 360° video was produced
  • Video focused on green grass, blue skies, peaceful cows, and clean factories of the Danone farm
  • Voice over featured Mandarin and English

360º Video Shoot New Zealand

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