About Us

Virtual Reality is redefining education, business, communication and entertainment. We’re excited to be working at the frontier of a seismic technological and societal shift.

The Start VR team is comprised of talented and award winning technology, strategy, storytelling and creative specialists who are all passionate about creating virtual make believe.

Our Team

Founded in early 2015, our team consists of producers, designers, developers and artists who are already building VR/AR applications and experiences. Based in Sydney, Australia – our team consist of full-time and freelance specialists that have accomplished careers (and untold scars) from working in digital agencies, technology start-ups, film and video production, 3D animation and stereography, web and mobile app development, education and corporate environments.
Kain Tietzel

Kain Tietzel

CEO

As an all-around technology veteran, software developer, award-winning creative director, and virtual reality storyteller, Tietzel serves as the CEO and Founder of Start VR.

A respected digital thought leader in the Australian VR community, Tietzel serves as the Kaleidoscope Australia Community Director, leads the Sydney VR Meetup Group and is a founding member of the AVRN (Australian Virtual Reality Network).

Tietzel is an expert on bringing cutting-edge creative concepts to market, demonstrated by his time as the original Creative Director for MassMedia Studios, building an award-winning creative team and leading the creative and strategy.

Tietzel was the Co-Founder, Creative & Marketing Director of Fotomerchant.com, building the brand from the ground up to become the most powerful photography sales engine on the planet.

Nathan Anderson

Nathan Anderson

COO

Starting off life in Film and TV in the 90’s, Nathan transitioned over to digital at the height of the dotcom bubble and has forged a career in multiplatform and transmedia.

Working with brands and companies such as Foxtel, Disney, ABC, BBC and NBCU, Nathan has produced digital properties across all known platforms.

For Nathan, VR is the logical next step is his journey to drive the evolution of interactive entertainment and experiences.

Martin Taylor

Martin Taylor

Head of Content

Martin has been creating standout content for 20 years, with over 150 screen credits in every area of production. He has produced work for more than 65 commercial clients and with 10 broadcasters in 5 countries.

Though it seems all roads have lead Martin to be working in Virtual Reality.

Award-winning international filmmaker and former industrial designer, trained in human perception and viewer psychology; an avid dreamer with a flair for hand crafting beautiful human stories.

These are qualities that combine to make magical VR experiences and why Martin heads up our content division.

Jaeger Battersby

Jaeger Battersby

CTO

A seasoned technologist, Jaeger’s career has focused on the development, management and use of technology. His experience includes directing corporate IT services, and infrastructure projects.

He co-founded the award winning digital media agency, Circul8 creating a diverse range of projects from large scale cross platform campaigns, to complex brand sites for multi-national companies; as well as e-commerce implementations, interactive video, interactive games, and smartphone tech.

Jaeger’s experience, ability and his ambition to explore the forefront of the use of technology make him the perfect choice to head up Start VR’s development program in this fast changing field.

Angus Stevens

Angus Stevens

Managing Director

After more than ten years directing television, TVCs, documentaries and brand marketing comms, Angus made the shift into digital – launching Southern Cross Austereo’s digital video strategy, before establishing Nova Entertainment’s websites as the fastest growing entertainment sites in Australia.

He’s worked with a range of artists and clients including Taylor Swift, Katy Perry, U2 & Coldplay, Optus, Coca Cola Amatil, and Qantas.

With the explosion of Virtual Reality, he now specialises in devising creative, commercially-driven VR content-marketing experiences; delivering strong connections between brands and consumers, driving engagement, growth, and new revenue streams.

Ela Topcuoglu

Ela Topcuoglu

Development Executive

Ela comes to Start VR from Jaunt VR where she supported the CEO, CFO and Head of Corporate Strategy in spearheading partnerships between content providers and Jaunt VR.

Prior to Jaunt VR, Ela served as an Executive Assistant to the Senior Vice President at leading films and TV studio MRC Studios, where she worked on top series as “House of Cards” and “Baby Driver,” as well as with top networks and distributors including Netflix, HBO, Starz and Sony, among many others.

Throughout her career, Ela has forged a robust network of key players in entertainment and tech, working closely with acclaimed filmmakers, directors, and executives in Silicon Valley and Los Angeles’ entertainment industry.

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